Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

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Management number 233468392 Release Date 2026/06/27 List Price US$3.01 Model Number 233468392
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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality be Read more

ISBN10 0071545212
ISBN13 978-0071545211
Edition 1st
Language English
Publisher McGraw Hill
Dimensions 5.9 x 1.06 x 8.5 inches
Item Weight 1.05 pounds
Print length 302 pages
Part of series MARKETING/SALES/ADV & PROMO
Publication date May 1, 2008

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